nununu became the brand that dressed kids in black. black is innocent. black is promising. much like a child, black is a blank slate, ready to be filled with ideas.
in a sea of fairies, cartoon animals and rainbow colors, muted hues and minimalist designs were almost taboo. nununu created a clothing line that would become the antithesis of clichéd baby wear and over-stimulating kid stuff. they believe babies and children are beautiful and creative. they don't need a whole lot of decoration. they just want to be comfortable.
they take graphic inspiration from geometric designs, architecture and industrial design. their fabrics have a worn and weathered feel you’d normally associate with someone who had done a lot more living. each piece is special, with a handmade feel.