I have always struggled with my career in merchandising. Simplified what do I do for a living? I buy and sell stuff. I don't save lives as a nurse or doctor, fight for justice as a lawyer, teach children the fundamentals of learning, or save animals as a vet. I have always loved all the parts of my career except the part about self fulfillment; understanding my purpose on earth. But in this honeymoon phase of our brick and mortar store it came to me that I'm more than just a shopkeeper; I'm a counselor of people. While my job is selling stuff I don't just do that. I talk to grandmas, moms, dads, grandpas, aunts, uncles, kids of all ages. But I don't just talk about the unimportant things but the bigger than life things. In connecting with my customers I have started to build relationships, share stories of heartache and joy, share learnings and ask questions.

Owning my business means I don't have much to hide. I'm a mom, wife, daughter, friend. My kids are often peeking around the corner or out in the open for anyone to see. People see how I parent, how I nurture, how I teach and in turn I see that from others. This sense of community is like none other. It's not a mass market, warehouse, impersonal thing. It's the old fashion mom and pop shop. The one you want to drop in to say hi. The one you bring your kids by because oftentimes they too enjoy it. 

So I say dig deep, evaluate your purpose, and you too may find understanding where you least expected it.